Bummer! You meant to get to the mall to buy that discounted leather jacket, but missed the sale. A new study in the Journal of Consumer Research uncovers a strategy for releasing consumers from “regret lock,” which results in not making any purchase because the item they want is no longer deeply discounted. Author Michael Tsiros (University of Miami) says retailers need to think about the composition of a second sale if they still want customers who missed the first one to make a purchase. “If

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